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Makeup Comparison - July 2025

1
Best Choice
9.9Exceptional
2
Best Value
9.7Exceptional
3
9.4Excellent
4
9.3Excellent
5
9.2Excellent
6
9.1Excellent
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Model

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)
Model
Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct
Model
Neutrogena Makeup Remover Wipes Singles, Individually Wrapped Face Wipes, Daily Facial Cleanser Towelettes, Gently Removes Oil & Makeup, Alcohol-Free Makeup Wipes, 20 ct
Model
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Model
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Model
e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz

Brand

L'Oreal Paris
Brand
Neutrogena
Brand
Neutrogena
Brand
essence
Brand
e.l.f.
Brand
e.l.f.

Reviews

238,608 reviews
Reviews
401,972 reviews
Reviews
230,420 reviews
Reviews
1,447,052 reviews
Reviews
101,616 reviews
Reviews
235,776 reviews

Features

Worth the money

9.9
Worth the money
9.8
Worth the money
9.8
Worth the money
9.4
Worth the money
7.0
Worth the money
8.6

Aroma

8.6
Aroma
9.6
Aroma
9.8
Aroma
8.9
Aroma
8.9
Aroma
9.1

For traveling

8.6
For traveling
9.8
For traveling
9.9
For traveling
8.9
For traveling
7.9
For traveling
9.4

Moisturizing

8.6
Moisturizing
9.9
Moisturizing
9.3
Moisturizing
8.9
Moisturizing
7.6
Moisturizing
9.1

For gentle skin

8.6
For gentle skin
9.6
For gentle skin
9.8
For gentle skin
8.9
For gentle skin
9.1
For gentle skin
9.1

Tech Specs

product dimensions

7.05 x 2.68 x 0.63 inches 0.48 ounces
product dimensions
3.5 x 4.75 x 4 inches 2.47 ounces
product dimensions
3.31 x 6.22 x 7.48 inches 0.01 ounces
product dimensions
10 x 2 x 2.7 inches 0.99 ounces
product dimensions
5.91 x 3.94 x 1.97 inches 0.35 ounces
product dimensions
1.1 x 1.42 x 1.42 inches 0.16 ounces

Review

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Review Review Review Review Review

Available On

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Our Top 3 Picks

Here are the top 3 recommended products with more information to help you find the right product for you
  • 9.9
    1
    L'Oreal Paris
    15% Off

    L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)

    9.9 worth the money
    8.6 Aroma
    8.6 For traveling

    Why we love it

    Intensely lengthens lashes.
    Ideal for sensitive eyes.
    Clump-free application.
  • 9.7
    2
    Neutrogena
    28% Off

    Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct

    9.9 Moisturizing
    9.8 worth the money
    9.8 For traveling

    Why we love it

    Removes waterproof makeup effortlessly.
    Gentle on sensitive skin and eyes.
    Leaves skin feeling soft and refreshed.
  • 9.4
    3
    Neutrogena
    25% Off

    Neutrogena Makeup Remover Wipes Singles, Individually Wrapped Face Wipes, Daily Facial Cleanser Towelettes, Gently Removes Oil & Makeup, Alcohol-Free Makeup Wipes, 20 ct

    9.9 For traveling
    9.8 worth the money
    9.8 Aroma

    Why we love it

    Gentle on sensitive skin.
    Convenient for travel and daily use.
    Effectively removes waterproof makeup.

Our ranking system

At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.

Features

Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
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Consumer Reviews

We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
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Popularity

Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
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Value for money

AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
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