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Makeup Brands Comparison - October 2025

1
Best Choice
9.7Exceptional
2
9.5Excellent
3
9.4Excellent
4
9.2Excellent
5
Best Value
9.1Excellent
6
8.9Very Good
7
8.7Very Good
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Model

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Model
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly
Model
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)
Model
e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz
Model
Physicians Formula All-Star Face Palette, Velvety-Smooth Buildable & Blendable Formulas,Versatile Matte and Multidimensional Shades, Cruelty-Free & Vegan - Natural
Model
Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count
Model
Nature Republic HONEY MELTING LIP (05 PLUM) SOFT LIP STICK, Hydrating Gloss, Moisturizing balms, Sheer tint, Shine & Glowy Finish, korean make up

Brand

MAYBELLINE
Brand
LAURA GELLER NEW YORK
Brand
L'Oreal Paris
Brand
e.l.f.
Brand
Physicians Formula
Brand
MAYBELLINE
Brand
Nature Republic

Reviews

194,248 reviews
Reviews
2,630 reviews
Reviews
119,304 reviews
Reviews
57,372 reviews
Reviews
6,628 reviews
Reviews
80 reviews
Reviews
1,368 reviews

Features

Worth the money

9.1
Worth the money
8.9
Worth the money
9.9
Worth the money
9.1
Worth the money
8.6
Worth the money
8.6
Worth the money
8.4

Long life

8.9
Long life
9.1
Long life
7.0
Long life
8.4
Long life
7.7
Long life
7.6
Long life
7.4

Tech Specs

product dimensions

0.85 x 2.75 x 5.63 inches 0.64 ounces
product dimensions
-
product dimensions
7.05 x 2.68 x 0.63 inches 0.48 ounces
product dimensions
3.5 x 3.5 x 13.6 inches 2.12 ounces
product dimensions
8.35 x 6.1 x 1 inches 1.16 ounces
product dimensions
-
product dimensions
-

package dimensions

-
package dimensions
7.17 x 6.16 x 1.26 inches 8.15 ounces
package dimensions
-
package dimensions
-
package dimensions
-
package dimensions
4.45 x 1.42 x 1.26 inches 1 ounces
package dimensions
4.92 x 1.06 x 0.67 inches 0.63 ounces

Review

Review Review
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Review Review
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Review
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Review
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Available On

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Our Top 3 Picks

Here are the top 3 recommended products with more information to help you find the right product for you
  • 9.7
    1
    MAYBELLINE
    23% Off

    Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

    9.1 worth the money
    8.9 Long life

    Why we love it

    Lightweight and smudge-proof formula.
    Suitable for sensitive eyes.
    Long-lasting wear in humid conditions.
  • 9.5
    2
    LAURA GELLER NEW YORK

    LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly

    9.1 Long life
    8.9 worth the money

    Why we love it

    All-in-one makeup solution.
    Compact for travel.
    Smooth, natural application.
  • 9.4
    3
    L'Oreal Paris
    14% Off

    L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)

    9.9 worth the money
    7.0 Long life

    Why we love it

    Intensely lengthens lashes.
    Ideal for sensitive eyes.
    Clump-free application.

Our ranking system

At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.

Features

Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
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Consumer Reviews

We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
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Popularity

Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
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Value for money

AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
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