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Mascara Comparison - June 2025
| 1 Best Choice  9.7Exceptional | 2  9.6Exceptional | 3  9.4Excellent | 4 Best Value  9.2Excellent | 5  9.0Excellent | 6  8.7Very Good | 7  8.6Very Good |
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ModelL’Oréal Paris Makeup Voluminous Original Mascara, Black, 0.28 Fl Oz | Model essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free | Model Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count | Model Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Cosmic Black, 1 Count | Model L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1) | Model essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1) | Model L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Black Brown, 0.27 Fl Oz., 1 Count |
BrandL'Oreal Paris | Brand essence | Brand MAYBELLINE | Brand MAYBELLINE | Brand L'Oreal Paris | Brand essence | Brand L'Oreal Paris |
Reviews | Reviews | Reviews  | Reviews | Reviews | Reviews  | Reviews |
Features | ||||||
Worth the money 9.1 | Worth the money  9.4 | Worth the money 8.6 | Worth the money 8.6 | Worth the money 7.2 | Worth the money 9.3 | Worth the money 7.4 |
Simple to take off 9.3 | Simple to take off 9.1 | Simple to take off 8.6 | Simple to take off 8.6 | Simple to take off 8.4 | Simple to take off 7.9 | Simple to take off 8.6 |
Water tight 7.2 | Water tight 7.7 | Water tight 8.4 | Water tight 8.6 | Water tight 8.1 | Water tight 8.9 | Water tight 7.6 |
Sound level 8.9 | Sound level 9.1 | Sound level 8.9 | Sound level 8.6 | Sound level 8.4 | Sound level 8.6 | Sound level 8.6 |
Smudge proof 8.6 | Smudge proof 8.4 | Smudge proof 8.6 | Smudge proof 9.1 | Smudge proof 8.4 | Smudge proof 8.4 | Smudge proof 8.6 |
Simple to use 9.8 | Simple to use 8.9 | Simple to use 9.3 | Simple to use 8.6 | Simple to use 9.9 | Simple to use 8.6 | Simple to use 9.8 |
Tech Specs | ||||||
product dimensions7.09 x 2.76 x 0.63 inches 0.28 ounces | product dimensions 10 x 2 x 2.7 inches 0.99 ounces | product dimensions 0.85 x 2.75 x 5.63 inches 0.32 ounces | product dimensions 0.85 x 2.75 x 5.63 inches 0.24 ounces | product dimensions 0.77 x 2.75 x 7 inches 1.09 ounces | product dimensions 3.94 x 3.94 x 3.94 inches 1.02 ounces | product dimensions 0.79 x 2.75 x 7.06 inches 0.96 ounces |
Review | Review | Review | Review | Review | Review | Review |
Available On  | Available On | Available On | Available On | Available On | Available On  | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.7
1L'Oreal Paris28% OffL’Oréal Paris Makeup Voluminous Original Mascara, Black, 0.28 Fl Oz
9.8 Simple to use9.3 Simple to take off9.1 worth the moneyWhy we love it
Builds lashes up to 5X thicker.
Waterproof formula resists smudging.
Ideal for sensitive eyes and contacts.
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9.6
2essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
9.4 worth the money9.1 Simple to take off9.1 Sound levelWhy we love it
Affordable and effective mascara.
Volumizes without clumping.
Easy to remove with water.
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9.4
3MAYBELLINE23% Off
Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
9.3 Simple to use8.9 Sound level8.6 worth the moneyWhy we love it
Affordable yet high-quality mascara.
Easy to apply and remove.
Long-lasting without smudging.
Mascara Buyer's Guide
Written by Jenni MillerIntroduction to Mascara
Mascara is one of the most important and versatile cosmetic products available. It is used to enhance the beauty of the eyes, making them look bigger and brighter. It can also be used to define and darken the lashes, creating a more dramatic look. With so many different types to choose from, it can be difficult to decide which type is best for you. This guide will help you navigate the different types of mascara and choose the one that best suits your needs and preferences.
Types of Mascara
Mascara is available in a variety of types, each with its own unique benefits. Waterproof mascaras are ideal for those who have an active lifestyle or live in humid climates. They stay put and are resistant to sweat and tears. Volumizing mascaras are great for creating a dramatic look with full and lush lashes. They often contain fibers or special formulas that help to thicken and darken the lashes. Curling mascaras are designed to hold a curl in the lashes, making them appear longer and more lifted. Finally, lengthening mascaras can be used to create a natural, long-lashed look, without the need for extensions or falsies.
Mascara Brushes
The brush used to apply mascara is an important factor to consider. Different brushes are designed for specific results. For example, a brush with short, stiff bristles is ideal for creating volume and fullness. A brush with longer, flexible bristles is better suited for creating length and separation. Some mascaras may even come with two different brushes for added versatility. When choosing a mascara, think about the look you’re trying to achieve and pick a brush that will help you get there.
Formulas
The formula of a mascara can make or break your look. Some formulas are designed to be lightweight and natural-looking, while others are thicker and more dramatic. Certain formulas may also be enriched with ingredients such as vitamin E or argan oil, which can help to condition and nourish the lashes. When choosing a mascara, consider the look you’re going for and pick a formula that will help you achieve it.
Application Tips
In order to get the most out of your mascara, it’s important to apply it correctly. Start by curling your lashes with an eyelash curler. Then, starting at the base of the lashes, wiggle the wand back and forth and move upwards in a zig-zag motion. This will help to separate the lashes and prevent clumping. For maximum impact, apply multiple coats. Finally, use a lash comb to comb through the lashes and remove any excess product.
Conclusion
Choosing the right mascara can be a daunting task. With so many different types, brushes, and formulas to choose from, it can be difficult to know where to start. This guide has outlined the different types of mascara, the types of brushes available, the formulas used, and some application tips. Armed with this information, you’ll be able to find the perfect mascara that will help you achieve your desired look.
Our ranking system
At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
