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Brand Mascara Comparison - October 2025
| 1 Best Choice  9.7Exceptional | 2  9.6Exceptional | 3  9.5Excellent | 4  9.2Excellent | 5 Best Value  9.1Excellent | 6  8.9Very Good | 7  8.8Very Good |
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ModelMaybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count | Model ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black) | Model essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free | Model Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black | Model Covergirl Lash Blast Volume Mascara, Very Black | Model L'Oreal Paris Voluminous Panorama Mascara, Volumizing and Lengthening Mascara, Washable Longwear and Smudge Resistant Make Up, Blackest Black, 0.33 Fl Oz | Model CLIO Kill Lash Superproof Mascara, Waterproof Mascara Black, Lengthening & Lifting for Defined Eyelash, Long-Lasting, Clump & Smudge-Free, for Sensitive Eyes, Korean Makeup Beauty (001 Long Curling) |
BrandMAYBELLINE | Brand ILIA | Brand essence | Brand Lancôme | Brand COVERGIRL | Brand L'Oreal Paris | Brand CLIO PROFESSIONAL |
Reviews | Reviews | Reviews  | Reviews | Reviews | Reviews  | Reviews |
Features | ||||||
Simple to take off 8.9 | Simple to take off  9.4 | Simple to take off 9.1 | Simple to take off 9.1 | Simple to take off 8.9 | Simple to take off 8.1 | Simple to take off 7.9 |
Water tight 8.4 | Water tight 7.7 | Water tight 7.7 | Water tight 8.6 | Water tight 7.4 | Water tight 7.0 | Water tight 7.0 |
Smudge proof 9.1 | Smudge proof 9.1 | Smudge proof 8.4 | Smudge proof 8.6 | Smudge proof 8.4 | Smudge proof 7.6 | Smudge proof 7.4 |
Worth the money 9.1 | Worth the money 8.6 | Worth the money 9.4 | Worth the money 8.6 | Worth the money 8.4 | Worth the money 7.7 | Worth the money 7.6 |
Sound level 9.1 | Sound level 8.9 | Sound level 9.1 | Sound level 9.1 | Sound level 8.6 | Sound level 7.7 | Sound level 7.6 |
Tech Specs | ||||||
product dimensions0.85 x 2.75 x 5.63 inches 0.64 ounces | product dimensions 3 x 3 x 5 inches 0.64 ounces | product dimensions 10 x 2 x 2.7 inches 0.99 ounces | product dimensions 3 x 3 x 5 inches 0.28 ounces | product dimensions 5.63 x 2.88 x 1.05 inches 1.41 ounces | product dimensions 7.06 x 2.75 x 7.06 inches 0.33 ounces | product dimensions - |
Review | Review | Review | Review | Review | Review - | Review - |
Available On   | Available On | Available On | Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.7
1MAYBELLINE28% OffMaybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
9.1 Smudge proof9.1 worth the money9.1 Sound levelWhy we love it
Lightweight and smudge-proof formula.
Suitable for sensitive eyes.
Long-lasting wear in humid conditions.
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9.6
2ILIA
ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)
9.4 Simple to take off9.1 Smudge proof8.9 Sound levelWhy we love it
Clean, non-toxic formula.
Smudge and flake resistant.
Ideal for sensitive eyes.
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9.5
3essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
9.4 worth the money9.1 Simple to take off9.1 Sound levelWhy we love it
Affordable and effective mascara.
Volumizes without clumping.
Easy to remove with water.
Our ranking system
At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
