Advertising Disclosure
Costco Smart Tv Comparison - January 2026
| 1 Best Choice  9.8Exceptional | 2  9.6Exceptional | 3  9.3Excellent | 4  9.0Excellent | 5  8.9Very Good | 6  8.7Very Good | 7  8.4Good |
| View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon |
ModelRoku Smart TV 2025 – 50-Inch Select Series, 4K HDR TV – RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment | Model INSIGNIA 50" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable | Model Samsung 50-Inch Class Crystal UHD U8000F 4K Smart TV (2025 Model) Endless Free Content, Crystal Processor 4K, MetalStream Design, Knox Security, Alexa Built-in | Model INSIGNIA 43" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable | Model Hisense 55" E6 Cinema Series QLED 4K UHD Smart Fire TV (55E6QF, 2025 Model) - QLED, AI Light Sensor, Dolby Vision · Atmos, Voice Remote with Alexa, Motion Rate 120, HDR 10+ Adaptive, Game Mode Plus | Model TOSHIBA 50" Class C350 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable | Model Hisense 55" Class A7 Series (55A7NF,2025 Model) 4K UHD Smart Fire TV, Voice Remote with Alexa, Wide Color Gamut, HDR10+, Dolby Vision, Dolby Atmos, Game Mode, ALLM, Stream Live TV Without Cable |
BrandRoku | Brand INSIGNIA | Brand Samsung | Brand INSIGNIA | Brand Hisense | Brand TOSHIBA | Brand Hisense |
Reviews | Reviews | Reviews  | Reviews | Reviews  | Reviews | Reviews |
Tech Specs | ||||||
aspect ratio16:9 | aspect ratio 16:9 | aspect ratio 16:9 | aspect ratio 16:9 | aspect ratio 16:9 | aspect ratio 16:9 | aspect ratio 16:9 |
product dimensions10.6 x 43.8 x 27.8 inches | product dimensions 10.39 x 43.8 x 27.5 inches | product dimensions 7.8 x 43.7 x 27.4 inches | product dimensions 8.27 x 36.68 x 23.6 inches | product dimensions 2.9 x 48.6 x 28.2 inches | product dimensions 10.8 x 44.1 x 27.6 inches | product dimensions 3.1 x 28.1 x 48.5 inches |
standing screen display size50 Inches | standing screen display size 50 Inches | standing screen display size 50 Inches | standing screen display size 43 Inches | standing screen display size 55 Inches | standing screen display size 50 Inches | standing screen display size 54.6 Inches |
item weight18.4 Pounds | item weight 39.7 pounds | item weight 18.3 Pounds | item weight 25.3 pounds | item weight 20.5 Pounds | item weight 22 pounds | item weight 24 Pounds |
special featuresBluetooth Headphone Mode, Game Mode, Art Mode, Voice Remote, Variable Refresh Rate (VRR), Flat | special features Apple Airplay | special features Built-In Speaker, Game Mode | special features Apple Airplay | special features Alexa Built In, Dolby Vision Atmos, Game Mode Plus, HDR 10+, Works with Apple HomeKit / Airplay | special features Apple AirPlay | special features Dolby Atmos, HDR10+, Dolby Vision, Alexa Built-In, Wide Color Gamut |
brand nameRoku | brand name INSIGNIA | brand name Samsung | brand name INSIGNIA | brand name Hisense | brand name TOSHIBA | brand name Hisense |
color nameBlack | color name Black | color name Black | color name - | color name Black | color name Black | color name Black |
batteries2 AAA batteries required. (included) | batteries 2 AAA batteries required. | batteries - | batteries - | batteries 2 AAA batteries required. (included) | batteries 2 AAA batteries required. | batteries 2 AAA batteries required. included |
voltage120 Volts (AC) | voltage 120 Volts | voltage - | voltage - | voltage 120 Volts | voltage 120 Volts | voltage 120 Volts |
wattage120 watts | wattage 60 watts | wattage - | wattage - | wattage 130 watts | wattage 60 watts | wattage 120 watts |
Available On   | Available On | Available On | Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.8
1RokuRoku Smart TV 2025 – 50-Inch Select Series, 4K HDR TV – RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment
Why we love it
Stunning 4K HDR picture quality.
Seamless streaming with fast Wi-Fi.
User-friendly voice control.
Main highlights- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. Our intuitive interface makes exploring popular apps—plus free movies, shows, and live TV—as easy as it is fun.
- Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
- How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word. Use Bluetooth Headphone Mode to listen to your entertainment without waking the house.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- Enhanced voice remote: Search across thousands of apps with your voice and set personal shortcuts for your favorite apps. And even the deepest couch cushions are no match for the lost remote finder.
- Effortlessly clean design: Make the screen the star of the show with a sleek, frameless design that modernizes your entertainment setup
- A treat for the eyes: Sharp 4K brings out rich detail on our 50" flat screen TV, while colors pop off in lifelike clarity with HDR10. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
-
9.6
2INSIGNIA
INSIGNIA 50" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable
Why we love it
Stunning 4K resolution and HDR10 support.
Seamless integration with smart home devices.
Access to extensive streaming content.
Main highlights- Wall mountable: Compatible with VESA pattern 200 × 200 for simple and safe wall mounting.
- Versatile connections: Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 3 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack, Ethernet port and Wi-Fi technology.
- Supports HDMI eARC: Allows you to transmit the original full-resolution audio signal through HDMI for the highest quality sound.
- Smart Home: Your smart home hub. Pair Fire TV with compatible smart home devices to see live camera feeds, use AirPlay, control your lighting and thermostat, and more.
- Parental controls: Manage your children’s viewing by blocking content based on program ratings or entire channels. Once the kids are in bed, access whatever you want with a simple PIN.
- High Dynamic Range: Provides a wide range of color details and sharper contrast, from the brightest whites to the deepest blacks.
- Free Content: Stream for free. Access over 1 million free movies and TV episodes from popular ad-supported streaming apps like Fire TV Channels, Tubi, and Pluto TV. Subscriptions may be required. Feature and content availability may vary.
- DTS Virtual-X Sound: An immersive sound format creates a three-dimensional sound experience with your TV’s speakers.
- All-in-one: Get right to your good stuff. With Fire TV, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and HBO Max. Plus, stream for free with Fire TV Channels, Pluto TV, Tubi, and more. Access over 1.8 million movies and TV episodes. Subscriptions may be required. Feature and content availability may vary.
- 4k Ultra HD (2160p resolution): Enjoy breathtaking HDR10 4K movies and TV shows at 4 times the resolution of Full HD, and upscale your current content to Ultra HD-level picture quality.
-
9.3
3Samsung
Samsung 50-Inch Class Crystal UHD U8000F 4K Smart TV (2025 Model) Endless Free Content, Crystal Processor 4K, MetalStream Design, Knox Security, Alexa Built-in
Why we love it
Stunning 4K picture quality.
Elegant design enhances decor.
Access to 2,700+ free channels.
Main highlights- UPGRADES WHAT YOU WATCH TO CRISP 4K CLARITY: Get up to 4K resolution in all the content you love. Watch details come to life in every scene of shows or that classic film you love, even if the source quality is lower-resolution.
- SECURES PERSONAL DATA* WITH TRIPLE-LAYER PROTECTION: Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.
- POWERS 3D COLOR MAPPING AND UPSCALING FOR A CLEAR PICTURE: Experience every shade of color as it was meant to be seen in dazzling 4K. Plus, make your movies, TV shows, games and sports look even better with powerful 4K upscaling.
- EXPERIENCE CLEAR PICTURE AND SMOOTH MOTION IN GAMES AND SPORTS: By estimating the movement between frames, Motion Xcelerator predicts and smooths them out for improved picture clarity at up to 60Hz.
- ELEGANT DESIGN THAT ENRICHES YOUR SPACE: Enhance your home décor with a TV crafted from a single metal sheet and featuring a slim bezel. Add a hint of sophistication with an aircraft-inspired design, and watch TV with minimal distractions.
- A WORLD OF CONTENT AT YOUR FINGERTIPS. NO SUBSCRIPTION REQUIRED: Watch 2,700+ free channels including 400+ Samsung TV Plus premium channels and on free streaming apps. Enjoy national and local news, sports, movies and more. Explore new content being added regularly.
Our ranking system
At bestchoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
