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Dark Chocolate Hair Dye Comparison - July 2025
| 1 Best Choice  9.8Exceptional | 2  9.7Exceptional | 3 Best Value  9.5Excellent | 4  9.2Excellent |
| View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon |
ModelL'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 4AR Dark Chocolate Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 | Model Schwarzkopf Keratin Color Permanent Hair Color, 4.6 Intense Cocoa, 1 Application - Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage | Model Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary) | Model Schwarzkopf Simply Color Hair Color 3.65 Dark Chocolate Brown, 1 Application - Permanent Hair Dye for Healthy Looking Hair without Ammonia or Silicone, Dermatologist Tested, No PPD & PTD |
BrandL'Oreal Paris | Brand Schwarzkopf | Brand Garnier | Brand Schwarzkopf |
Reviews | Reviews | Reviews  | Reviews |
Tech Specs | |||
product dimensions2.75 x 3.5 x 6.5 inches 0.08 ounces | product dimensions 2.1 x 3.9 x 6.56 inches 2.08 ounces | product dimensions 2.13 x 3.25 x 6.25 inches 4.3 ounces | product dimensions 2.4 x 3.7 x 6.7 inches 8.47 ounces |
Available On  | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.8
1L'Oreal ParisL'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 4AR Dark Chocolate Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
Main highlights- Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
- Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
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9.7
2Schwarzkopf
Schwarzkopf Keratin Color Permanent Hair Color, 4.6 Intense Cocoa, 1 Application - Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
Why we love it
Strengthens hair, reducing breakage.
Excellent gray coverage.
Leaves hair soft and vibrant.
Main highlights- Professional: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application.
- If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
- Feeling Soft and Smooth: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture.
- Easy Application: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result.
- Anti-fade Formula: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
- 3-Step Bond Enforcing: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged hair vs a non-conditioning shampoo).
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9.5
3Garnier33% Off
Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary)
Why we love it
Nourishes while coloring hair.
Provides 100% gray coverage.
Leaves hair shiny and silky.
Main highlights- Nourished Hair Means Better Color: Formulated with a blend of five fruit oils: Avocado, Olive, Coconut, Argan & Shea oils. Lock in moisture and color with our after color mask for hair that is smooth, silky and protected against dryness
- Hair Dye Kit: The only hair color with a separate fruit oil ampoule that you snap & pour directly into the mix; Follow hair dye with our after color hair conditioner, infused with a blend of 5 fruit oils: avocado, olive, shea, argan & coconut oil
- Discover Your Shade: For bold and lasting shades for all hair textures, Garnier Nutrisse Hair Color is available in over 65 cruelty-free and vegan hair dye shades - formulated without animal-derived ingredients
- 40 Dark Brown (Dark Chocolate) Permanent Hair Dye: Our pure and natural brown hair dye, 1 shade lighter than shade 30 Darkest Brown, nourishes while it colors & adapts to all hair textures for radiant, long lasting, even color & 100% gray coverage
- 100% Gray Hair Coverage: Our hair color for gray hair coverage has been formulated with color boost technology, our permanent hair color delivers rich and long-lasting color
Our ranking system
At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
