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Gentle Shampoo Comparison - July 2025

1
Best Choice
9.8Exceptional
2
Best Value
9.7Exceptional
3
9.4Excellent
4
9.3Excellent
5
9.2Excellent
6
9.0Excellent
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Model

Native Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)
Model
Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo with Colloidal Oatmeal & Almond Milk, Moisturizing Shampoo for All Hair Types, Safe for Color-Treated Hair, Paraben & Dye-Free, 12 Fl Oz
Model
ATTITUDE Extra Gentle Hair Shampoo, EWG Verified, Soothes Dry Scalp, Naturally Derived Ingredients, Vegan and Plant Based, Unscented, 16 Fl Oz
Model
Vanicream Hair Shampoo 12 Oz
Model
Kristin Ess Hair Extra Gentle Shampoo for Sensitive Skin + Scalp, Moisturizing + Hydrating Shampoo for Dry Hair, Vegan, Color Safe + Keratin Safe, 10 fl oz
Model
CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz

Brand

Native
Brand
Aveeno
Brand
ATTITUDE
Brand
Vanicream
Brand
Kristin Ess
Brand
CeraVe

Reviews

3,687 reviews
Reviews
21,762 reviews
Reviews
16,158 reviews
Reviews
35,049 reviews
Reviews
1,212 reviews
Reviews
3 reviews

Features

Aroma

9.8
Aroma
9.1
Aroma
7.6
Aroma
9.1
Aroma
8.6
Aroma
8.4

Moisturizing

9.4
Moisturizing
9.3
Moisturizing
7.0
Moisturizing
7.6
Moisturizing
7.0
Moisturizing
7.0

Gentle

9.4
Gentle
9.8
Gentle
8.9
Gentle
8.1
Gentle
7.6
Gentle
7.4

Worth the money

8.9
Worth the money
9.1
Worth the money
9.9
Worth the money
8.4
Worth the money
9.8
Worth the money
9.6

Tech Specs

product dimensions

-
product dimensions
1.69 x 3.39 x 7.2 inches 13.4 ounces
product dimensions
1.85 x 3.11 x 8.74 inches 1 Pounds
product dimensions
2 x 1.5 x 8.3 inches 12.48 ounces
product dimensions
2.3 x 2.3 x 6.4 inches 0.03 ounces
product dimensions
-

Review

-
Review Review
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Review Review
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Review
-

Available On

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Our Top 3 Picks

Here are the top 3 recommended products with more information to help you find the right product for you
  • 9.8
    1
    Native

    Native Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)

    9.8 Aroma
    9.4 Moisturizing
    9.4 Gentle

    Why we love it

    Simple, effective ingredient list.
    Suitable for all hair types.
    Highly praised by users.
  • 9.7
    2
    Aveeno
    26% Off

    Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo with Colloidal Oatmeal & Almond Milk, Moisturizing Shampoo for All Hair Types, Safe for Color-Treated Hair, Paraben & Dye-Free, 12 Fl Oz

    9.8 Gentle
    9.3 Moisturizing
    9.1 Aroma

    Why we love it

    Nourishes and hydrates hair effectively.
    Soothes itchy scalp and reduces dandruff.
    Enhances hair softness and shine.
  • 9.4
    3
    ATTITUDE

    ATTITUDE Extra Gentle Hair Shampoo, EWG Verified, Soothes Dry Scalp, Naturally Derived Ingredients, Vegan and Plant Based, Unscented, 16 Fl Oz

    9.9 worth the money
    8.9 Gentle
    7.6 Aroma

    Why we love it

    EWG Verified for clean, transparent ingredients.
    Ideal for sensitive scalps and fragrance-free needs.
    Balances oil, adds volume to hair.

Our ranking system

At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.

Features

Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
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Consumer Reviews

We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
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Popularity

Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
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Value for money

AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
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