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Hair Dye Comparison - July 2025
| 1 Best Choice  9.6Exceptional | 2  9.5Excellent | 3  9.4Excellent | 4 Best Value  9.2Excellent | 5  9.1Excellent | 6  9.0Excellent |
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ModelL'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye | Model L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1 | Model Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3) | Model Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary) | Model Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks | Model L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 1 kit (Packaging May Vary) |
BrandL'Oreal Paris | Brand L'Oreal Paris | Brand REVLON | Brand Garnier | Brand Schwarzkopf | Brand L'Oreal Paris |
Reviews | Reviews  | Reviews | Reviews | Reviews | Reviews |
Tech Specs | |||||
product dimensions6.3 x 3.5 x 2.25 inches 0.4 ounces | product dimensions 2.8 x 3.6 x 6.6 inches 3.53 ounces | product dimensions - | product dimensions 2.13 x 3.25 x 6.25 inches 4.3 ounces | product dimensions 2.32 x 3.63 x 6.62 inches 2.08 ounces | product dimensions 2.12 x 2.63 x 6.6 inches 1 ounces |
Review- | Review | Review - | Review - | Review - | Review |
Available On  | Available On | Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.6
1L'Oreal Paris19% OffL'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye
Why we love it
Long-lasting vibrant color.
Wide range of shades available.
Enhances shine and silkiness.
Main highlights- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
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9.5
2L'Oreal Paris
L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1
Why we love it
Excellent gray coverage.
Long-lasting color retention.
Easy to apply.
Main highlights- Long Lasting Hair Color: Get beautiful color from root-to-tip with L'Oréal Paris hair color, permanent, semi-permanent, and root touch up kits; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
- Gray Coverage Hair Color With Triple Protection: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays.
- Excellence In Hair Protection: Our weekly conditioning treatment with collagen helps protect hair until your next appointment for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color.
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9.4
3REVLON
Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)
Why we love it
Repairs hair from inside out.
Reduces breakage significantly.
Provides vibrant, long-lasting color.
Main highlights- WORKS ON ALL HAIR: This no-mess, no-drip formula works on all hair types and textures. **Formulated without adding Ammonia Revlon Consumer Products Corporation’s calculation based in part on data reported by Circana, LLC, through its OmniMarket Service of Total US Multi-Outlet for Women’s Hair Coloring Category for the 52 week period ending 3-24-2024 using Revlon’s custom definitions.
- NEW + IMPROVED TO HELP REPAIR HAIR: Bond Repair Complex + Vegan Keratin Fillers help repair hair from the inside out.
- LESS HAIR LOST FROM BREAKAGE: Up to 98% less breakage vs. uncolored hair.
- HAIR LOOKS & FEELS STRONGER & HEALTHIER: Up to 94% silkier, 9X shinier hair vs. uncolored hair. Leaves hair in better condition than before coloring.
- EVERYTHING YOU LOVE FROM THE #1 HAIR COLOR IN THE U.S.: Ammonia-free** color delivers 100% gray coverage and up to 8 weeks of vibrant, salon-quality color and shine.
Our ranking system
At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
