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Hair Dye Comparison - October 2025

1
Best Choice
9.8Exceptional
2
9.6Exceptional
3
Best Value
9.4Excellent
4
9.3Excellent
5
9.1Excellent
6
9.0Excellent
7
8.9Very Good
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Model

L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1
Model
Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary)
Model
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
Model
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 1 kit (Packaging May Vary)
Model
Schwarzkopf Keratin Color Permanent Hair Color, 3.0 Espresso, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
Model
Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)
Model
Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

Brand

L'Oreal Paris
Brand
Garnier
Brand
L'Oreal Paris
Brand
L'Oreal Paris
Brand
Schwarzkopf
Brand
REVLON
Brand
Schwarzkopf

Reviews

32,416 reviews
Reviews
49,600 reviews
Reviews
32,300 reviews
Reviews
28,634 reviews
Reviews
20,486 reviews
Reviews
76 reviews
Reviews
7,790 reviews

Features

Worth the money

9.1
Worth the money
9.1
Worth the money
7.7
Worth the money
8.6
Worth the money
7.9
Worth the money
7.7
Worth the money
7.6

Simple to use

9.3
Simple to use
9.3
Simple to use
8.9
Simple to use
9.3
Simple to use
8.9
Simple to use
8.6
Simple to use
8.6

Long life

8.6
Long life
8.6
Long life
7.6
Long life
8.1
Long life
7.6
Long life
7.4
Long life
7.2

Tech Specs

product dimensions

2.8 x 3.6 x 6.6 inches 3.53 ounces
product dimensions
2.13 x 3.25 x 6.25 inches 4.3 ounces
product dimensions
6.6 x 3.5 x 2.7 inches 5.29 ounces
product dimensions
2.12 x 2.63 x 6.6 inches 1 ounces
product dimensions
2.1 x 3.9 x 6.56 inches 2.08 ounces
product dimensions
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product dimensions
2.32 x 3.63 x 6.62 inches 2.08 ounces

Review

Review
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Review
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Review Review
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Available On

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Our Top 3 Picks

Here are the top 3 recommended products with more information to help you find the right product for you
  • 9.8
    1
    L'Oreal Paris

    L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1

    9.3 Simple to use
    9.1 worth the money
    8.6 Long life

    Why we love it

    Excellent gray coverage.
    Long-lasting color retention.
    Easy to apply.
  • 9.6
    2
    Garnier
    19% Off

    Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary)

    9.3 Simple to use
    9.1 worth the money
    8.6 Long life

    Why we love it

    Nourishes while coloring hair.
    Provides 100% gray coverage.
    Leaves hair shiny and silky.
  • 9.4
    3
    L'Oreal Paris
    23% Off

    L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

    8.9 Simple to use
    7.7 worth the money
    7.6 Long life

    Why we love it

    Vibrant, long-lasting color.
    Easy application process.
    Wide range of trendy shades.

Our ranking system

At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.

Features

Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
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Consumer Reviews

We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
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Popularity

Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
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Value for money

AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
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