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Primer Comparison - September 2025
| 1 Best Choice  9.9Exceptional | 2  9.8Exceptional | 3  9.6Exceptional | 4  9.5Excellent | 5  9.4Excellent | 6  9.3Excellent |
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Modele.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) | Model e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz | Model Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz | Model e.l.f. Power Grip Primer Mini, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes | Model Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray, 12 oz, Gray | Model NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer, Hydrating Makeup Primer with Up To 24HR Wear, Vegan & Cruelty Free |
Brande.l.f. | Brand e.l.f. | Brand Smashbox | Brand e.l.f. cosmetics | Brand Rust-Oleum | Brand NYX PROFESSIONAL MAKEUP |
Reviews | Reviews | Reviews | Reviews  | Reviews | Reviews |
Tech Specs | |||||
product dimensions5.91 x 3.94 x 1.97 inches 0.35 ounces | product dimensions 0.94 x 1.57 x 5.71 inches 1.41 ounces | product dimensions 0.8 x 1.8 x 4.6 inches 0.96 ounces | product dimensions - | product dimensions 7.09 x 3.94 x 1.57 inches | product dimensions 3.85 x 1.46 x 3.85 inches 1.18 ounces |
Review | Review - | Review - | Review - | Review - | Review - |
Available On   | Available On | Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.9
1e.l.f.e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Why we love it
Grips makeup for long-lasting wear.
Hydrates with hyaluronic acid.
Non-comedogenic, suitable for all skin types.
Main highlights- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
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9.8
2e.l.f.
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
Why we love it
Hydrates and brightens skin effectively.
Keeps makeup in place all day.
Vegan and cruelty-free product.
Main highlights- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
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9.6
3Smashbox
Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz
Why we love it
Minimizes pores effectively.
Long-lasting without touch-ups.
Enhances makeup application.
Main highlights- PRIMES SKIN: Helps makeup look better, longer
- IDEAL FOR ALL SKIN TYPES: Vegan, Cruelty-free and Travel Size
- BLURS FLAWS: Instantly smooths and blurs the look of pores and fine lines
- ACTS AS A BARRIER: Protects skin from environmental pollutants, damage and stress
Our ranking system
At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
