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Quality Shampoo Comparison - July 2025

1
Best Choice
9.8Exceptional
2
9.5Excellent
3
9.4Excellent
4
9.3Excellent
5
9.2Excellent
6
9.1Excellent
7
8.9Very Good
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Model

Olaplex No. 4 Bond Maintenance Shampoo, Repairs, Strengthens, & Nourishes All Hair Types, Adds Shine & Leaves Hair Feeling Soft, 8.5 fl oz
Model
Mielle Organics Rosemary Mint Strengthening Shampoo Infused with Biotin, Cleanses and Helps Strengthen Weak and Brittle Hair, 12 Ounces
Model
Paul Mitchell Awapuhi Shampoo, Balances Moisture + Adds Shine, For All Hair Types, Especially Fine + Static-Prone Hair, 33.8 fl. oz.
Model
Pureology Hydrate Shampoo - For Dry or Color-Treated Hair, Intense Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free, 9 Fl Oz
Model
PURA D'OR Anti-Thinning Biotin Shampoo & Deep Moisturizing Conditioner Original Gold Label Set (16oz x2) Natural Earthy Scent, CLINICALLY TESTED Effective Results, Hair Thickening Product, Women & Men
Model
Redken All Soft Shampoo | Deeply Moisturizes and Hydrates | Softens, Smooths, and Adds Shine | Safe for Color-Treated Hair | Nourishing Shampoo for Dry Hair | With Argan Oil
Model
Redken Extreme Shampoo | Anti-Breakage & Repair for Damaged Hair | Infused With Proteins | 10.1 Fl Oz

Brand

Olaplex
Brand
Mielle Organics
Brand
Paul Mitchell
Brand
Pureology
Brand
PURA D'OR
Brand
REDKEN
Brand
Redken

Reviews

286,244 reviews
Reviews
69,296 reviews
Reviews
35,172 reviews
Reviews
58,708 reviews
Reviews
105,376 reviews
Reviews
77,896 reviews
Reviews
49,068 reviews

Features

Aroma

9.1
Aroma
9.3
Aroma
9.1
Aroma
8.9
Aroma
8.6
Aroma
7.7
Aroma
9.1

Moisturizing

9.1
Moisturizing
9.1
Moisturizing
9.1
Moisturizing
9.1
Moisturizing
8.6
Moisturizing
7.9
Moisturizing
8.6

Gentle

9.1
Gentle
9.1
Gentle
9.1
Gentle
9.1
Gentle
8.9
Gentle
8.1
Gentle
8.6

Worth the money

9.1
Worth the money
9.1
Worth the money
9.1
Worth the money
9.1
Worth the money
8.6
Worth the money
8.6
Worth the money
8.4

Tech Specs

product dimensions

5.2 x 2.2 x 2.2 inches 8.82 ounces
product dimensions
2.7 x 2.7 x 6.4 inches 14.4 ounces
product dimensions
3.24 x 3.24 x 10.2 inches 2.4 Pounds
product dimensions
1.66 x 2.51 x 7.25 inches 10.93 ounces
product dimensions
3 x 6 x 7.5 inches 2.08 Pounds
product dimensions
2.19 x 2.56 x 6.25 inches 10.6 ounces
product dimensions
2.19 x 2.56 x 6.25 inches 12 ounces

Review

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Our Top 3 Picks

Here are the top 3 recommended products with more information to help you find the right product for you
  • 9.8
    1
    Olaplex

    Olaplex No. 4 Bond Maintenance Shampoo, Repairs, Strengthens, & Nourishes All Hair Types, Adds Shine & Leaves Hair Feeling Soft, 8.5 fl oz

    9.1 Aroma
    9.1 Moisturizing
    9.1 Gentle

    Why we love it

    Repairs and maintains hair bonds effectively.
    Enhances color vibrancy and longevity.
    Leaves hair soft and manageable.
  • 9.5
    2
    Mielle Organics

    Mielle Organics Rosemary Mint Strengthening Shampoo Infused with Biotin, Cleanses and Helps Strengthen Weak and Brittle Hair, 12 Ounces

    9.3 Aroma
    9.1 Moisturizing
    9.1 Gentle

    Why we love it

    Strengthens and moisturizes hair effectively.
    Suitable for all hair types.
    Mild scent with great lather.
  • 9.4
    3
    Paul Mitchell

    Paul Mitchell Awapuhi Shampoo, Balances Moisture + Adds Shine, For All Hair Types, Especially Fine + Static-Prone Hair, 33.8 fl. oz.

    9.1 Aroma
    9.1 Moisturizing
    9.1 Gentle
    Main highlights
    • Removes dulling buildup and adds shine
    • Lush lather hydrates strands and improves manageability
    • Color-safe cleanser for all hair types

Our ranking system

At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.

Features

Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
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Consumer Reviews

We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
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Popularity

Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
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Value for money

AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
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