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Roku Tv 40 Inch Smart Tv Comparison - April 2026

Overview:
1
Best Choice
9.8Exceptional
2
Best Value
9.7Exceptional
3
9.6Exceptional
4
9.4Excellent
5
9.3Excellent
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Model

Roku Smart TV – 43-Inch Select Series, 4K HDR TV – RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment
Model
TCL 40-Inch Class S3 1080p LED Smart TV with Roku TV (40S350R, 2023 Model), Compatible with Alexa, Google Assistant, and Apple HomeKit Compatibility, Streaming FHD Television,Black
Model
Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV with Alexa Compatibility (40A4NR) - Dolby Audio, Slim Bezel Design, Google Assistant
Model
SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen, Smart TV
Model
Westinghouse Roku TV - 40 Inch Smart TV, 1080P FHD Television with Wi-Fi Connectivity and Mobile App, Flat Screen, Bluetooth, Compatible with Apple AirPlay, Alexa and Google Assistant

Brand

Roku
Brand
TCL
Brand
Hisense
Brand
Samsung
Brand
Westinghouse

Reviews

6,396 reviews
Reviews
4,576 reviews
Reviews
5,668 reviews
Reviews
4,496 reviews
Reviews
-

Tech Specs

product dimensions

‎9.2 x 37.7 x 24.5 inches
product dimensions
3.6 x 35.7 x 20.3 inches
product dimensions
‎3.3 x 35.4 x 20.3 inches
product dimensions
‎36.3 x 6.7 x 21.8 inches
product dimensions
7.09 x 35.6 x 22.17 inches

standing screen display size

‎43 Inches
standing screen display size
40 Inches
standing screen display size
‎39.5 Inches
standing screen display size
‎40 Inches
standing screen display size
40 Inches

item weight

‎14.4 Pounds
item weight
15.67 pounds
item weight
‎7.82 Kilograms
item weight
‎13 Pounds
item weight
17.2 pounds

special features

‎Bluetooth Headphone Mode, Game Mode, Art Mode, Voice Remote, Variable Refresh Rate (VRR), Flat
special features
Flat
special features
‎Dolby Audio, Flat, Multiple Voice Assistance, Non-nosense Remote, Slim Bezel Design
special features
‎Built-In Speaker
special features
Roku Mobile App

color name

‎Black
color name
Black
color name
‎Black
color name
‎Black
color name
Black

brand name

‎Roku
brand name
TCL
brand name
‎Hisense
brand name
‎Samsung
brand name
Westinghouse

batteries

‎2 AAA batteries required. (included)
batteries
2 AA batteries required. included
batteries
‎2 AAA batteries required. (included)
batteries
‎2 AAA batteries required. (included)
batteries
-

aspect ratio

‎16:9
aspect ratio
-
aspect ratio
‎16:9
aspect ratio
‎16:9
aspect ratio
-

Available On

Available On Available On Available On Available On

Our Top 3 Picks

Here are the top 3 recommended products with more information to help you find the right product for you
  • 9.8
    1
    Roku
    20% Off

    Roku Smart TV – 43-Inch Select Series, 4K HDR TV – RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

    Why we love it

    Stunning 4K HDR picture quality.
    Voice control with multiple assistants.
    Seamless streaming with fast Wi-Fi.
    Main highlights
    • Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. Our intuitive interface makes exploring popular apps—plus free movies, shows, and live TV—as easy as it is fun.
    • Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
    • How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word. Use Bluetooth Headphone Mode to listen to your entertainment without waking the house.
    • Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
    • Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
    • Enhanced voice remote: Search across thousands of apps with your voice and set personal shortcuts for your favorite apps. And even the deepest couch cushions are no match for the lost remote finder.
    • Effortlessly clean design: Make the screen the star of the show with a sleek, frameless design that modernizes your entertainment setup
    • A treat for the eyes: Sharp 4K brings out rich detail on our 43" flat screen TV, while colors pop off in lifelike clarity with HDR10. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
    • A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500 plus TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
    • A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
  • 9.7
    2
    TCL
    30% Off

    TCL 40-Inch Class S3 1080p LED Smart TV with Roku TV (40S350R, 2023 Model), Compatible with Alexa, Google Assistant, and Apple HomeKit Compatibility, Streaming FHD Television,Black

    Why we love it

    Excellent picture quality.
    Great for gaming.
    User-friendly Roku interface.
    Main highlights
    • Works with: Amazon Alexa, Google Assistant, Apple HomeKit – Use your voice to control your TV using the most popular voice assistants.
    • Roku TV Smart OS – Access the best selection of free entertainment with popular TV shows, hit movies, 250+ live TV channels, and more.
    • Game Mode – Turn on Game Mode to experience gaming at the lowest possible input lag and latency for overall better gaming performance.
    • FullView Metal Bezel-less Design – Elegant edge-to-edge glass design for a modern design that blends seamlessly into any home.
    • Dynamic Contrast – Optimize on-screen content for an improved image with enhanced contrast.
    • Direct LED Backlight – enjoy better brightness uniformity and picture performance when compared to edge-lit TVs.
    • Apple Airplay2 – share videos, photos, music, and more from Apple devices to your smart TV.
    • 3 HDMI Inputs (One with ARC) – Three high-speed HDMI inputs for the best connection to gaming consoles, set-top boxes, AV receiver and more.
    • 1080P Full HD Resolution – experience your favorite movies and TV shows in stunning high-definition picture quality for enhanced clarity and detail.
  • 9.6
    3
    Hisense

    Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV with Alexa Compatibility (40A4NR) - Dolby Audio, Slim Bezel Design, Google Assistant

    Why we love it

    Built-in streaming apps.
    Compatible with Alexa and Google Assistant.
    Affordable with a sleek design.
    Main highlights
    • SLIM BEZEL DESIGN: Take advantage of a more viewable screen area and our slim, gorgeous bezel design
    • SIMPLE REMOTE: Make changing the channels a breeze. The no-nonsense remote gives you one-touch access to all the top streaming channels
    • ROKU TV: Hisense Roku TV makes it easy to watch what you love with built-in streaming. Enjoy endless free, live and trending TV with all the most popular apps and new features added automatically. Available in lots of sizes, there’s a Hisense Roku TV for everyone and every room
    • GOOGLE ASSISTANT & ALEXA COMPATIBLE: Gain access to all the latest programming and control your TV with the Google Assistant or Alexa that you already own. With the touch of your remote, Roku mobile app or sound of your own voice, turn on and off your TV, change the channels and more
    • Full HD RESOLUTION: When a 1080p High-Definition LCD screen meets a Full Array LED backlight, it creates an even sharper, brighter picture
    • DOLBY AUDIO: Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail and realistic surround sound to make what you’re watching even better

Our ranking system

At bestchoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.

Features

Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
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Consumer Reviews

We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
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Popularity

Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
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Value for money

AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
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