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Whitening Toothpaste Comparison - October 2025
| 1 Best Choice  9.8Exceptional | 2  9.6Exceptional | 3  9.5Excellent | 4 Best Value  9.3Excellent | 5  9.2Excellent | 6  9.1Excellent | 7  8.8Very Good |
| View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon |
ModelCrest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities | Model Marvis Whitening Mint Toothpaste | Model Colgate Optic White Advanced Teeth Whitening Toothpaste, 2% Hydrogen Peroxide Toothpaste, Sparkling White, 3.2 Oz, 3 Pack | Model Crest 3D White Advanced Teeth Whitening Toothpaste, Radiant Mint, 3.3 oz, Pack of 2 | Model Crest 3DWhite Brilliance Deep Stain Remover Brilliant White Toothpaste - 3.1oz/2pk | Model Colgate Optic White Stain Fighter Teeth Whitening Toothpaste, Anticavity Fluoride Toothpaste for Whitening Teeth, Helps Remove Daily Surface Stains, Clean Mint Paste, 4.2 oz | Model Sensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 3.4 oz |
BrandCrest | Brand Marvis | Brand Colgate | Brand Crest | Brand Crest | Brand Colgate | Brand Sensodyne |
Reviews | Reviews | Reviews  | Reviews | Reviews - | Reviews | Reviews  |
Features | ||||||
Flavor 9.9 | Flavor 9.6 | Flavor 9.1 | Flavor 8.6 | Flavor 8.6 | Flavor 8.4 | Flavor 8.1 |
Freshness 9.9 | Freshness 9.6 | Freshness 9.4 | Freshness 9.1 | Freshness 9.1 | Freshness 8.9 | Freshness 8.6 |
Tooth whitening 9.4 | Tooth whitening 8.6 | Tooth whitening 8.9 | Tooth whitening 8.6 | Tooth whitening 8.4 | Tooth whitening 8.1 | Tooth whitening 7.9 |
Tech Specs | ||||||
product dimensions- | product dimensions 6.75 x 1.25 x 2.13 inches 4.2 ounces | product dimensions 6.25 x 1.69 x 6 inches 3.2 ounces | product dimensions - | product dimensions 3.37 x 1.62 x 6.71 inches 6.2 ounces | product dimensions 6.25 x 1.63 x 1.99 inches 4.2 ounces | product dimensions - |
package dimensions7.68 x 7.24 x 1.54 inches 3.7 ounces | package dimensions - | package dimensions - | package dimensions 7.24 x 3.46 x 2.17 inches 6.6 ounces | package dimensions - | package dimensions - | package dimensions 6.61 x 1.77 x 1.54 inches 3.84 ounces |
Review | Review - | Review - | Review - | Review - | Review - | Review - |
Available On   | Available On | Available On | Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.8
1Crest20% OffCrest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
9.9 Flavor9.9 Freshness9.4 Tooth whiteningWhy we love it
Effectively removes surface stains.
Refreshing mint flavor.
Affordable multi-pack option.
Whitening Toothpaste Buyer's Guide
Written by Libby JohnsonIntro Paragraph
Whitening toothpaste is a popular toothpaste among people looking to lighten the color of their teeth. It is a type of toothpaste that contains small amounts of abrasives, detergents and additional chemical or polishing agents that help to remove surface stains on teeth. Whitening toothpastes are available in different types, so before buying one, it is important to understand the different types and their features so as to get the best result.
Whitening Agent
The whitening agent used in whitening toothpaste is usually hydrogen peroxide or carbamide peroxide. This agent helps to remove surface stains on teeth. Whitening toothpastes with hydrogen peroxide are more potent but can cause sensitivity in some people. On the other hand, whitening toothpastes with carbamide peroxide are less potent but are gentler on the teeth and gums.
Whitening Strength
The whitening strength of whitening toothpastes is usually indicated by the number of parts per million (ppm) of the whitening agents present. Generally, whitening toothpastes with a higher ppm are more effective in whitening teeth. However, toothpastes with higher ppm can cause sensitivity in some people, so it is important to choose the right whitening strength according to one’s needs.
Additional Ingredients
In addition to the whitening agent, whitening toothpastes may also contain additional ingredients such as fluoride, triclosan, baking soda, and other natural ingredients. These additional ingredients help to protect teeth from cavities, reduce plaque and gingivitis, and freshen breath. It is important to read the label to ensure that the toothpaste does not contain any ingredients that may cause irritation or sensitivity.
Taste and Texture
The taste and texture of whitening toothpaste can vary depending on the brand and type. Some whitening toothpastes have a strong flavor while others have a mild flavor. Some toothpastes have a gritty texture while others have a smoother texture. It is important to try out different brands and types to find the one that best suits one's needs.
Price
The price of whitening toothpaste can vary depending on the brand and type. Generally, whitening toothpastes with higher whitening strength, additional ingredients, and better taste and texture tend to be more expensive. It is important to consider one's budget and choose the one that best suits one's needs.
Our ranking system
At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
