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L Oreal Paris Sulfate Free Brass Toning Purple Shampoo, EverPure Review

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By Best Choice team
Checked icon Last updated - March 5, 2026
8.9

Verdict overview

  • Gentle 8.9
  • worth the money 9.1
  • Simple to use 9.6
  • Aroma 8.9
  • Moisturizing 8.6
  • Sheerness 8.6
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Pros
  • Neutralizes brassiness effectively.
  • Hydrates while toning.
  • Vegan and sulfate-free.
Cons
  • Possible packaging damage.

Tech specs

product dimensions2.96 x 2.23 x 7.48 inches; 8.5 ounces

Product Overview

When it comes to toning brassy hair, the LOréal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is one of the best on the market. This shampoo is great for maintaining a perfect blonde look and hydrates your hair while it neutralizes yellow and orange tones. It has a gentle, vegan formula that is sulfate free, paraben free, and contains no harsh salts.

The Ever Collection from LOréal Paris allows you to customize your hair care routine specifically for your needs, even if you have color treated hair. With their shampoos, conditioners, and treatments you can be sure that your hair will look healthy and beautiful with each use. The Hibiscus and Purple Dye in this shampoo work together to tone brassy hair while leaving it deeply moisturized.

This product is for anyone with blonde, bleached, highlighted, or silver hair who wants to maintain their perfect blonde look. Its also great for those looking for a sulfate free solution to their hair care routine. The product dimensions are 2.96 x 2.23 x 7.48 inches 4.16 Ounces so it s easy to store or take with you when traveling.

I have personally been using this shampoo for months now and I am loving the results! My highlights have never looked brighter or more vibrant than they do now after using this product regularly as part of my haircare routine. My hair feels incredibly soft and healthy after each use as well a major plus! Ive also noticed that my brassiness has been greatly reduced since I started using this product which makes me very happy!

Overall I would highly recommend the LOréal Paris EverPure Sulfate Free Brass Toning Purple Shampoo to anyone looking for an effective way to reduce brassiness in their blond or silver colored hair while maintaining their perfect blonde look. This product has completely changed up my haircare routine in the best way possible my highlights have never looked better! With its hydrating formula and vegan ingredients, this shampoo is sure to leave your hair feeling clean and refreshed with each use. Give it a try you wont regret it!

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The secret behind our reviews

By Best Choice team

Best Choice Team is your go-to source for curated product recommendations across various categories. Leveraging years of industry experience and advanced AI technology, we analyze data from multiple sources to bring you the most relevant and up-to-date product lists.

Our AI-driven approach allows us to streamline the selection process, ensuring that the products we feature align with current market trends and consumer preferences. We aim to provide content that helps you navigate your purchasing decisions with greater ease.

Users reviews

89% of reviewers would recommend to a friend, Based on 54,258 Reviews

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