Advertising Disclosure
Purple Toning Shampoo Comparison - August 2025
| 1 Best Choice  9.8Exceptional | 2  9.7Exceptional | 3  9.6Exceptional | 4  9.3Excellent | 5 Best Value  9.1Excellent | 6  8.9Very Good | 7  8.6Very Good |
| View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon |
ModelOlaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz | Model Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan | Model L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit | Model L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) | Model Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz. | Model Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary | Model OGX Impecca-Blonde Purple Toning Shampoo, 13 fl oz |
BrandOlaplex | Brand MATRIX | Brand L’Oreal Paris | Brand L’Oreal Paris | Brand Kristin Ess | Brand Clairol Professional | Brand OGX |
Reviews | Reviews | Reviews | Reviews  | Reviews | Reviews  | Reviews |
Features | ||||||
Worth the money 9.1 | Worth the money 9.1 | Worth the money 9.1 | Worth the money 9.1 | Worth the money 9.1 | Worth the money 9.1 | Worth the money 8.6 |
Aroma 9.1 | Aroma 8.6 | Aroma 8.9 | Aroma 8.9 | Aroma 9.1 | Aroma 8.4 | Aroma 8.9 |
Moisturizing 9.1 | Moisturizing 8.4 | Moisturizing 8.6 | Moisturizing 8.6 | Moisturizing 9.1 | Moisturizing 8.6 | Moisturizing 8.1 |
Gentle 9.1 | Gentle 8.6 | Gentle 8.9 | Gentle 8.9 | Gentle 9.1 | Gentle 8.6 | Gentle 8.6 |
Sheerness 9.1 | Sheerness 8.6 | Sheerness 8.6 | Sheerness 8.6 | Sheerness 9.1 | Sheerness 8.6 | Sheerness 8.6 |
Tech Specs | ||||||
product dimensions2 x 2 x 5 inches 8.5 ounces | product dimensions 1.95 x 1.95 x 8.16 inches 9.6 ounces | product dimensions 2.96 x 2.96 x 7.48 inches 1.02 Pounds | product dimensions 2.96 x 2.23 x 7.48 inches 8.5 ounces | product dimensions 2.3 x 2.3 x 7 inches 7.8 ounces | product dimensions 49.9 x 49.9 x 188.9 inches 8 ounces | product dimensions 2.18 x 3.5 x 5.98 inches 14.82 ounces |
Review- | Review - | Review | Review | Review | Review - | Review |
Available On  | Available On | Available On  | Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.8
1OlaplexOlaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
9.1 worth the money9.1 Aroma9.1 MoisturizingWhy we love it
Effectively reduces brassiness.
Economical long-lasting use.
Doesn't dry out hair.
-
9.7
2MATRIX
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
9.1 worth the money8.6 Aroma8.6 GentleWhy we love it
Effectively neutralizes yellow tones.
Enhances silver shine beautifully.
Prolongs time between salon visits.
-
9.6
3L’Oreal Paris19% Off
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
9.1 worth the money8.9 Aroma8.9 GentleWhy we love it
Effectively neutralizes brassy tones.
Deeply hydrates and softens hair.
Ideal for blonde color maintenance.
Our ranking system
At BestChoice.com, our team curates a selection of top products from a vast array available online, using a sophisticated ranking system based on carefully defined criteria.While traditional hands-on testing has its merits, our use of AI technology offers distinct advantages. AI allows us to process and analyze vast amounts of data from multiple sources, providing a comprehensive view that goes beyond what manual testing can achieve. This approach enables us to deliver insights that are aligned with current trends and consumer preferences, ensuring our reviews are both relevant and up-to-date.
Features
Our AI-driven analysis examines key attributes, capabilities, and other critical factors tailored to each product category. This method allows us to assess effectiveness from various perspectives, ensuring a well-rounded evaluation.
Consumer Reviews
We aggregate and evaluate consumer feedback from across the internet, giving weight to ratings and reviews that reflect the most reliable insights. AI enhances this process by filtering and prioritizing data, offering a balanced view without the need for direct personal endorsements.
Popularity
Our system also considers the popularity of products, analyzing factors such as market presence, reputation, and user satisfaction. By leveraging AI, we capture a comprehensive picture of a product's standing in the market, which may not always be evident through traditional testing.
Value for money
AI allows us to compare products based on attributes like price, specifications, and user feedback, helping to determine their value for money. This data-driven approach offers an efficient and reliable way to assess how products stack up against one another in terms of cost-effectiveness.
